Gap Selling by Keena

Gap Selling: Getting the Customer to Yes by Keenan breaks down traditional, product-centric sales tactics and introduces a problem-centric approach designed to accelerate deal closing. The book focuses on identifying the "gap" between a prospect's current reality and their desired future state, showing sales professionals how to uncover root problems, quantify business impact, and lead buyers toward an obvious solution.

The cover artwork features a bold red background physically split by a horizontal torn-paper effect across the center, revealing a block of excerpt text beneath. Massive black typography displays "GAP" at the top, balanced by "SELLING" in large white lettering below the tear. The top-right corner features a white banner diagonal highlighting "100K COPIES SOLD," while the subtitle and author's name, "KEENAN," are set in clean, centered white text at the base. It serves as a modern blueprint for sales reps, account executives, and business leaders aiming to increase conversion rates.

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Eco Friendly paper.

✅ Matt cover (Paperback)