Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan examines the shift in customer behavior and marketing dynamics as businesses transition into the digital era. The book provides actionable strategies for combining traditional, touch-based marketing with digital engagement to guide consumers through the modern customer path—from awareness to brand advocacy.

The cover art features a vivid contrast between a deep red gradient background and a dynamic, cloud-like burst of vibrant blue ink swirling through the center. Clean white typography highlights the primary title "MARKETING 4.0," while the authors' names and the subtitle appear in dark, sleek lettering. It stands as a vital resource for marketers, business executives, and strategists adapting to digital transformation.

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Eco Friendly paper.

✅ Matt cover (Paperback)