Marketing 3.0 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan focuses on the paradigm shift toward values-driven marketing. The book explains how businesses must treat consumers not merely as target buyers, but as full human beings with minds, hearts, and spirits who demand ethical practices, corporate social responsibility, and value-focused brand missions.

The cover artwork presents a serene visual of a bright blue sky filled with soft white clouds, featuring a single shopping cart floating in the sky. The subtitle is positioned at the top in clean white lettering with a small downward triangle. The main title "marketing 3.0" is prominently centered in lowercase dark typography, accented by a distinctive red dot, with the authors' names displayed at the base. It stands as a seminal guide for marketers, business leaders, and corporate strategists seeking to build purpose-driven brands.

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Eco Friendly paper.

✅ Matt cover (Paperback)