Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L. Winston

Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L. Winston provides a practical, step-by-step approach to leveraging Microsoft Excel for solving quantitative marketing problems and making data-informed business decisions. The book covers essential topics such as pricing analysis, forecasting demand, customer lifetime value, market basket analysis, and campaign optimization.

The cover design features a modern, professional look on a white background, anchored at the top by dynamic geometric 3D cubes in shades of green, blue, and grey. The main title is printed in bold dark grey lettering, framed below by green directional arrows highlighting the blue subtitle. Published by Wiley, this text serves as an invaluable hands-on guide for marketing analysts, business students, and managers seeking to master data analytics.

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✅ Matt cover (Paperback)