Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Book Overview

1. Title: Marketing 6.0 (Vietnamese Edition: Tiếp Thị 6.0)
2. Subtitle: The Future is Immersive (Vietnamese: Tương Lai Là Toàn Nhập)
3. Authors: Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
4. Translator: Nguyễn Khoa Hồng Thành
5. Publisher: Nhà Xuất Bản Trẻ

Book Description Marketing 6.0: The Future is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan explores the next evolution in marketing, focusing on how brands can build seamless, highly immersive customer experiences across physical and digital spaces. The book covers strategies for leveraging emerging technologies—such as metaverses, spatial computing, extended reality (XR), and advanced customer engagement tools—to create deeply personal connection with modern consumers.

This Vietnamese edition features a dynamic cover with vibrant magenta, purple, and blue light rays radiating outward, visually capturing the concept of immersive technology, innovation, and digital speed. Published by Nhà Xuất Bản Trẻ, it serves as an insightful guide for business leaders, marketers, and strategists seeking to adapt to the immersive future of commerce.

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Eco Friendly paper.

✅ Matt cover (Paperback)